Pfaffinger Foundation


Pfaffinger Foundation needed to update their ten-year old website to establish a more trustworthy, professional appearance. The site needed to accommodate an older generation of people with poor vision or other issues that might make navigation difficult. So we took extra care with accessibility, font size, color contrast, and making things as clear and straightforward as possible. We also procured a photographer to take professional headshots of the staff.

We also updated the logo and brand guidelines, and wrote and designed a series of direct mail pieces to help build awareness of their grantmaking with relevant audiences.


  • Accessibility
  • Content Strategy
  • UX/UI Design
  • Wordpress


  • A simple way to schedule in advance the timeframe during which they accept grant applications
  • A timeline
  • Wire Media’s Flex System
  • Logo redesign and brand update
A set of 4 grantee story subheads and headlines with images of people attached to each headline.

About Pfaffinger Foundation

Since their founding in 1936, they have helped the employees and retirees who have worked at the former Times Mirror companies during times of hardship. Their caring case managers talk with each applicant to understand people’s circumstances, to share resources and, in many cases, make a recommendation for a grant to assist with an essential need.

Pfaffinger Foundation also provides community grants to local nonprofits and through their Family Self-Sufficiency Initiative, and they partner with local nonprofits to work with their case managers to provide small grants to help low income working families become more stable.

Screenshot of part of the website that shows their impact. $10million total giving, 87 years of service, 29230 individuals supported, $108 million individual grants awarded, 1,558 community nonprofits supported, and $32 million community grants awarded.