Web Design Tag

Did you realize that online donations to nonprofit organizations increase about 13 percent each year? For most organizations, finding a way to attract a large number of donors is one of their main focuses. Having an appealing and easy to navigate nonprofit website is a great way to garner more attention and increase the donations you get. When having the new site designed, be sure to include some of the following elements.

Search engine optimization (SEO) can be described as “the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines.” Organizations are continuously looking for ways to increase their search rankings, and ultimately grow their website’s organic traffic. Images play a big part in SEO strategy, and should be optimized properly in order to work toward your organization’s goals. 

Empathy – the capacity to recognize emotions that are being experienced by another person - is arguably one of the most important aspects of UX design. UX (User Experience) design trends can no longer be ignored as organizations are pushed to provide audiences with seamless and convenient interactions. Empathy allows nonprofit organizations to put themselves in a visitor’s shoes and leads them to a genuine understanding of how to solve their problems. By understanding a visitor’s emotions, motivations, goals and problems, organizations have a better ability to shape a visitor’s decisions to better meet their website goals.

As discussed in previous posts, UX (User Experience) design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. Conducting user research should be at the top of your organization’s list when discussing UX, as user experience cannot exist without users. User research will be the fuel to drive your design decisions and will help your organization learn about its users and their behavior, motivations, goals, and needs.