visual storytelling Tag

There are plenty of reasons to display your content visually, as we’ve discussed in previous blog posts. Infographics are one of the best ways to take dense textual information and convert it into an easy-to-read piece of content your audiences are more likely to understand and most importantly, remember. Visual storytelling gives organizations the power to transport audiences and make words come to life.

Visual stories have the power to transport us and make our words come to life. They may include graphs, maps, illustrations, charts or diagrams to best tell your story in a way that will help capture your audience. The best visual stories are easily digestible, memorable and evocative. By delivering a compelling narrative, your audiences will be more inclined to continue “reading on” and interact with your brand.

Nobody reads any more, at least, online. People are becoming more and more focused on visual information (obviously you are reading this!). Visuals draw greater attention and are 55% more likely to be remembered than text. This means, before you start thinking about the various features that might be nice on a new website or start drafting an RFP that asks for a “clean, modern design” (like so very many do), think about the story you want to tell.

California, and many parts of the United States, are in an extreme drought. Some cities are handling water use well*: California's water supply is 20% greater than it was during the drought in the 70's. LADWP issued a postcard requiring residents to only water the lawn 3 days a week, and only for 8 minutes, and only mornings or evenings. However, it's clear that many of my neighbors did not get this postcard or are simply ignoring it. The fact is, despite water restrictions, some cities in the driest parts of California are already running out of water*.