"Great design is storytelling at its finest." — Jim Antonopoulos With an entire lobe of the brain dedicated to sight and processing visual information, humans are visual creatures. The Nielsen Norman Group, world leaders in research-based UX, found that 79% of people scan web pages, leaving...
Just say no to cheesy stock photos! Whether you are picking out free or cheap pictures for your website, a blog, digital ads or other materials, it's super important to make sure that you use high-quality images. Because digital content has become so popular, there...
It is important to make a clear distinction between commercial websites and nonprofit websites. While many of the principles behind the design of both are the same, the path to conversion is different. Therefore you should consider a different approach. User experience (UX) strategists take a more...
The digital revolution has opened up a new world of fundraising possibilities for nonprofits, but it's not all good news. The attention span of internet users is now just a few seconds. It's more important than ever to grab the attention of consumers online —...
In today's world, humans are generally overstimulated. Human attention spans last less than eight seconds. That's less than the attention span of a goldfish! With all the noise and chatter from being constantly connected to the web via our phones, computers, etc. we are hardly able...
The color itself is quite lovely. As is the sentiment behind its selection. Executive Director of the Pantone Color Institute, Leatrice Eiseman, said: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing...
Eiffel Tower construction during 1889 World's Fair, courtesy of Public Domain Archive First, let’s be clear. It’s not legal to download any photo you find on the internet and use it for your organization. You have to pay for the right to use the photo by licensing...
Color is everywhere: fashion, advertising, food packaging, cars, décor, sports team colors, just to name a few. Understanding people’s perceptions of it is complex, confusing, and quite challenging for the marketer. There are many possible variations and reasons why people see color differently that include culture, gender, the ambient lighting, and other factors.
