Your website is the foundation of your online marketing efforts and often the first impression someone will have about your organization. Once you’ve made the leap and invested in a website redesign, it’s time to begin calculating the return on your investment. When measuring your website’s ROI, organizations must look at costs and the results. Because nonprofit websites typically aren’t focused on sales, there often is no cut and dry method for measuring ROI. However there are many different ways to track your success and determine whether your goals are being met. Here’s a few ways to help you get started:

As discussed in previous posts, UX (User Experience) design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. Conducting user research should be at the top of your organization’s list when discussing UX, as user experience cannot exist without users. User research will be the fuel to drive your design decisions and will help your organization learn about its users and their behavior, motivations, goals, and needs.

There are plenty of reasons to display your content visually, as we’ve discussed in previous blog posts. Infographics are one of the best ways to take dense textual information and convert it into an easy-to-read piece of content your audiences are more likely to understand and most importantly, remember. Visual storytelling gives organizations the power to transport audiences and make words come to life.

As discussed in our previous post, UX design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. While being challenged with the task of presenting large amounts of information or data on your website, it’s crucial you create a game plan to organize and present it in a way that’s easy to digest, cohesive and memorable. There’s no doubt we will continue to see an emphasis placed on user experience in design - UX best practices will be especially crucial for “information-heavy” websites.

UX (User Experience) design trends can no longer be ignored, as organizations are pushed to provide audiences with seamless and convenient interactions. Website visitors are no longer looking to be sold products or services, but instead sold an experience. It’s safe to say there will be continued emphasis placed on UX in design, and organizations will be driven to look for unique ways to capture their audience's attention.

Visual stories have the power to transport us and make our words come to life. They may include graphs, maps, illustrations, charts or diagrams to best tell your story in a way that will help capture your audience. The best visual stories are easily digestible, memorable and evocative. By delivering a compelling narrative, your audiences will be more inclined to continue “reading on” and interact with your brand.

Nobody reads any more, at least, online. People are becoming more and more focused on visual information (obviously you are reading this!). Visuals draw greater attention and are 55% more likely to be remembered than text. This means, before you start thinking about the various features that might be nice on a new website or start drafting an RFP that asks for a “clean, modern design” (like so very many do), think about the story you want to tell.

Nonprofit organizations have critically important missions to communicate, that typically don’t match their small budgets. When it comes to discussing funds for marketing, organizations often choose to spread the work among their members instead of hiring professionals in order to save money. However, by taking these shortcuts, nonprofits often end up spending more in the long run, and are disappointed to find their efforts unsuccessful. Although it may seem they are spending more upfront, these organizations are surprised to find hiring a web design firm actually helps them cut costs in the long run.

There will come a time when you're ready to build a new brand or evolve your existing brand, and what you’ll quickly come to find out is there’s a wide range of options to choose from. While there are many important facets to growing an organization, one of the most critical is brand building. It’s important you do your homework while searching for the right fit. Choosing a branding agency can be confusing and many organizations are often left not knowing where to start.

A website is the center-point of digital marketing strategy and often the first-impression a new visitor will have on an organization. Unfortunately, simply having a web-presence is no longer enough. The average lifespan of a well-designed website is 3 to 7 years, however time alone should not be the only indicator that it is time for a website redesign. There are many other factors to consider. Here are 7 key symptoms of an aging website: