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For 38 minutes on January 13th, people in Hawaii thought that a ballistic missile was incoming. The test operator selected the wrong option in the system and caused statewide panic when the ominous message appeared on everyone's smartphones. The department had no way to automatically issue a correction on the erroneous message, which lead to the time gap between the notice and the correction. The person sending out the alert wasn't the one truly at fault here. Instead, the failure to adhere to user interface design best practices led to this situation.

Today's readers have low attention spans and are highly visual learners. Digital media has made it easy for audiences to scan and absorb lots of information in a short amount of time. This trend has changed the way marketers deliver copy and communications, and should also impact how you communicate about the impact of your nonprofit. Visual storytelling can be a highly effective means of communication.

Did you realize that online donations to nonprofit organizations increase about 13 percent each year? For most organizations, finding a way to attract a large number of donors is one of their main focuses. Having an appealing and easy to navigate nonprofit website is a great way to garner more attention and increase the donations you get. When having the new site designed, be sure to include some of the following elements.

As we’ve discussed in recent posts, choosing an agency for your website redesign and branding efforts can help you save time, money and prove great ROI over time. However, not all nonprofit organizations have the budget to hire a professional. In these cases, many opt to go the DIY route. Here’s a few things tips to help you make the most of your DIY website redesign:  

Most nonprofit organizations rely on annual reports to communicate insights from the previous year and articulate their intentions for the future, combining human-interest stories with important data. In the past, this information has been presented in print, often in a text-heavy, large booklet on thick, glossy stock paper. As technology and design trends continue to advance, many nonprofits are deciding to make the switch from paper to a digital format.