Tracking key performance indicators is the best way to know if you'r website is supporting your goals or not. If you're not tracking what people do on your site, you can't know if they're taking the actions you want. When you do have this information,...
You need to know how to optimize a nonprofit website and stay within budget. Just like for-profits, you want higher conversion rates. This may include potential donors. Which key performance indicators (KPIs) should you track? You can follow three metrics to make the most of your...
In today's tech environment, user experience design for nonprofits has become a top priority for high performing nonprofit websites. The list of innovative design trends is long, but if you are a nonprofit, you are most likely in a position that requires you to stretch...
When you run a nonprofit, you want to be able to communicate information and data clearly. This article talks about how to use data visualization in storytelling. This practice maximizes the impact of your story and helps support some of the claims you make. Data and...
When you measure the right numbers, you can improve nonprofit marketing. From using web metrics to help with optimizing landing pages and social media, to navigating Google Analytics and increasing ROI, this helpful guide is ideal for new and existing non-profits that want to improve...
Just say no to cheesy stock photos! Whether you are picking out free or cheap pictures for your website, a blog, digital ads or other materials, it's super important to make sure that you use high-quality images. Because digital content has become so popular, there...
Most nonprofits talk to their audience through their website. Websites help explain your mission and ask for donations, volunteers, or other support. It's important to periodically evaluate the effectiveness of your website. But there are many different metrics or data points to consider. This article...
You have many demands on your time as a nonprofit. Without good time management techniques, you have a hard time accomplishing your goals and fulfilling your mission. The Eisenhower Square is a method you can use to determine the most important tasks to tackle yourself....
Does your organization rely on data for campaigns and policy decisions? Or is it still trying to make sense of the ever growing volume of information? The reality is that data is here to stay. The first step in leveraging it successfully is to look...
Storytelling has been a vital part of fundraisers for decades. Think about the famed Jerry Lewis Telethon, which started in 1966. Sure, this annual Labor Day telethon featured plenty of entertainers, but it was the stories of the children and adults living with muscular dystrophy...
It is important to make a clear distinction between commercial websites and nonprofit websites. While many of the principles behind the design of both are the same, the path to conversion is different. Therefore you should consider a different approach. User experience (UX) strategists take a more...
If you've spent any time analyzing your organization's data, you've probably noticed that some metrics matter more than others. The secret to building an audience isn't just collecting as many social media followers and likes as you can. No matter how many leads you generate,...