Uncategorized

Drupal and WordPress are two of the most popular open-source content management systems (CMS) in the market. Being open-source means that these software are accessible by all. Nonprofits who choose either one of these CMS options will be able to create, edit and redistribute content...

Your nonprofit's audience isn't one homogeneous group, so your marketing shouldn't be one-size-fits-all either. Your donors, supporters, volunteers, and other stakeholders bring distinct demographics, motivations, values, goals, and other characteristics to the table. Marketing personas provide a fictional representation of a particular segment of your...