Calling designers, developers, and creatives from all walks of life! Wire Media is throwing a party in Baltimore, MD, smack-bang in the middle of this year's Nonprofit Technology Conference (NTC). The user experience design agency is hosting an evening of food, drinks, and fun on...
Your nonprofit's audience isn't one homogeneous group, so your marketing shouldn't be one-size-fits-all either. Your donors, supporters, volunteers, and other stakeholders bring distinct demographics, motivations, values, goals, and other characteristics to the table. Marketing personas provide a fictional representation of a particular segment of your...
This year, it's time to make some moves, creating a content strategy that not only helps you achieve your goals, but also inspires those around you, helping people connect with your brand, your message, and most importantly, your story. Tell Your Story — Create an Authentic...
"Great design is storytelling at its finest." — Jim Antonopoulos With an entire lobe of the brain dedicated to sight and processing visual information, humans are visual creatures. The Nielsen Norman Group, world leaders in research-based UX, found that 79% of people scan web pages, leaving...
Nonprofits see a need and try to fulfill telling their stories to build relationships, garner support, and further their cause. Well-told nonprofit stories inspire their audiences to act; however, far too many stories are competing for people's attention. This means you have to tell your...
Unicorns are everywhere these days! You've probably seen an abundance of unicorn drawings and various unicorn merchandise, yet few have channeled the true power of this creature. Unicorns don coats of white and are often synonymous with mystery, hope, freedom, and magic. Perhaps less known is...
Wire Media is proud to announce it is the recipient of three 2019 Davey Awards, all earned through its groundbreaking work for The Solutions Project - 2018 Impact Report, a non-profit advocating for clean energy solutions around the world. Wire received three awards - a...
At the end of the year, your nonprofit has the chance to show the world who you are. It’s your chance to showcase the difference you are making in your ongoing efforts. Everything is laid out, and your story can shine through. Like any story, you...
Wire Media has been awarded a Clutch award for outstanding user experience (UX) design. Our company has been recognized as a top service provider in creative and design in Los Angeles by Clutch. We are listed in the top five in their "Clutch Leaders Matrix" for...
Wire Media founder and CEO, Marcy Rye, has been featured in the Los Angeles Times. Earlier this year, the LA Times wrote a story about highway consultants charging drivers as much as $185 an hour to browse the web and read emails on their phones as...
When it comes down to marketing, the last thing any business wants is to confuse their clients/customers. Words are fundamentally straightforward, but it is the phraseology that complicates matters. There are of course, different strokes for different folks when it boils down to linguistics, but...
Tracking key performance indicators is the best way to know if you'r website is supporting your goals or not. If you're not tracking what people do on your site, you can't know if they're taking the actions you want. When you do have this information,...