You have many demands on your time as a nonprofit. Without good time management techniques, you have a hard time accomplishing your goals and fulfilling your mission. The Eisenhower Square is a method you can use to determine the most important tasks to tackle yourself....
Does your organization rely on data for campaigns and policy decisions? Or is it still trying to make sense of the ever growing volume of information? The reality is that data is here to stay. The first step in leveraging it successfully is to look...
Storytelling has been a vital part of fundraisers for decades. Think about the famed Jerry Lewis Telethon, which started in 1966. Sure, this annual Labor Day telethon featured plenty of entertainers, but it was the stories of the children and adults living with muscular dystrophy...
It is important to make a clear distinction between commercial websites and nonprofit websites. While many of the principles behind the design of both are the same, the path to conversion is different. Therefore you should consider a different approach. User experience (UX) strategists take a more...
If you've spent any time analyzing your organization's data, you've probably noticed that some metrics matter more than others. The secret to building an audience isn't just collecting as many social media followers and likes as you can. No matter how many leads you generate,...
I’ve been working from a home office for nearly twenty years. At first I was a graphic design freelancer. Later I owned a small marketing partnership with no staff. Most recently I’m in charge of Wire Media — a branding and creative services firm specializing...
As the head of a nonprofit, you may not rank building a strong visual brand identity as a priority for your organization. You may think that your organization's actions speak for themselves and that this is enough to build a positive reputation in your community. Unfortunately,...
Nonprofits work to address society's most pressing issues such as poverty, access to healthcare, and providing quality education in underserved communities. By adopting a nonprofit data culture, organizations can make the most targeted impact in the communities they serve. They can also better communicate that...
Key points from the Data on Purpose summit at Stanford. Trust, humanity, equity, and privacy are the four pillars of the responsible use of nonprofit data. These themes emerged spontaneously from presentations given at Data on Purpose: The Promises and Pitfalls of the Connected World, hosted by...
Often, the last time an organization did a website redesign, it was three to five years ago. In that time they’ve made little or no changes to it. Because technology changes really fast, now that three-to-five-year-old website looks sad and tired. Everyone hates it. So, the...
According to the 2016 Charitable Giving Report from Blackbaud, online donations rose by nearly eight percent from the previous year. It is estimated that around seven percent of all fundraising revenue now comes from online sources, and this number is rising all the time. It...
The digital revolution has opened up a new world of fundraising possibilities for nonprofits, but it's not all good news. The attention span of internet users is now just a few seconds. It's more important than ever to grab the attention of consumers online —...