Accessibility

Our commitment to web accessibility.

We've a made a commitment to create accessible websites to the greatest extent possible. Our approach is to prioritize accessibility requirements such that websites can be accessible to the most people possible within available budget requirements. Then we provide ongoing coaching, content creation, design, and development services to help our clients meet their own commitment to web accessibility.

The need for accessible websites

Per the Census Bureau’s report released in 2012, 57 million Americans (about 20% of the population) have a disability.

  • 19.9 million (8.2%) have difficulty lifting or grasping. This could, for example, impact their ability to use a mouse or keyboard.
  • 15.2 million (6.3%) have a cognitive, mental, or emotional impairment. These people might have difficulty maintaining focus or understanding content hierarchies. 
  • 8.1 million (3.3%) have a vision impairment. These people might rely on a screen magnifier or a screen reader, or might have a form of color blindness.
  • 7.6 million (3.1%) have a hearing impairment. They might rely on transcripts and / or captions for audio and video media.

Benefits of an accessible website

  • It’s the right thing to do: Accessibility issues cut across all demographics and affect not just people with various types of impairments, but also people with slow internet speeds, people in transit while online, and a number of other temporary situations. Any organization with a commitment to diversity, equity and inclusion should be working towards an accessible website. 
  • Reach more people: With about 20% of the population coping with some for of disability that can make it difficult to use a website, by making yours accessible, your content can get to a larger audience.
  • Can improve SEO: Accessibility improves SEO as it requires the site to be structured very well on the backend.
  • Can prevent lawsuits: The number of lawsuits filed against companies without sufficiently accessible websites is on the rise. Web accessibility is never done. But by implementing a work plan towards improving your website’s accessibility over time, you can demonstrate your commitment to making it possible for as many people as you can.

Talk to us about accessibility.

Get in touch if you want to learn more about what it means to make a commitment to web accessibility. It’s not as difficult as it sounds!

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