Public Interest Online Advertising

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WireMedia was hired to provide creative concepts and services, online ad campaign management, and ad buys for California Pacific Medical Center (CPMC), by client Ground Floor Public Affairs, a public interest strategy firm based in San Francisco.

An overwhelming success, ads (animated and still) running in search engines and popular local news media for 4 months resulted in hundreds of people signing up on CPMC’s website and increased public support for CPMC.

Ads

Online Advertising Campaign

WireMedia created a series of successful banners ads for California Pacific Medical Center. The ads encouraged visitors to "Join the Community" and sign up on the CPMC website.

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Ads

Online Advertising Campaign

As part of the CPMC advertising campaign, WireMedia created a series of flash animated banners to coincide with static ones. The animation was subtle, yet gained attention, leading to a successful click-through rate.

ads

Online Advertising Campaign

WireMedia developed and maintained Google AdWords for the California Pacific Medical Center online advertising campaign. The AdWords ads were an integral part of the campaign and greatly contributed to its success.

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