2006 Pollie Awards
WireMedia client 360JMG was the recipient of sixteen 2006 Pollie Awards, including seven Gold Pollies—more than double the amount won by any other firm. The Pollie Awards, considered the Oscars of political consulting, recognize excellence in political communications and are voted on by consultants, campaign operatives, and other members of the American Association of Political Consultants (AAPC). WireMedia worked closely with 360JMG during the 2006 political season, taking a team onsite to spearhead creative concepts, design and production services for the award-winning direct mail campaigns. The pieces below are the Pollie winners to which WireMedia made a significant contribution.
Direct Mail
Political Mail: "Elephant Eating Man"
This eye-catching cover led the reader to an absentee voter application inside the mailing, which was intended to increase the number of absentee ballots.
Gold Pollie for Democratic Vote-By-Mail Ballot Request
Direct Mail
Political Mail: "Deal or No Deal"
This comparison piece put a political spin on the popular gameshow.
Gold Pollie for Local Slate Mail
Direct Mail
Political Mail: "Crime Map"
Addressing ways in which the candidate would help solve crime in the target neighborhood of this mailing, the piece featured eye-catching graphics and local maps.
Gold Pollie for Local or Municipal Candidate Mail
Direct Mail
Political Mail: "Hiram's Tax"
Honorable Mention for Bilingual or Foreign Language Local Mail
Direct Mail, Illustration
Political Mail: "Fightin' Grandma"
Done in comic book style, this hand-drawn, digitally-inked piece was an incredibly successful promotional mailing. The candidate was frequently approached on the street by people asking if she were the "Fightin' Grandma."
Gold Pollie for Democratic State Legislative Independent Expenditure/Issue Avocacy/527 Mail
Direct Mail, Info Graphics
Political Mail: "Map"
This candidate's admirable (and unusually high) record of visiting constituents was the showcase of this oversized piece. His district was mapped to show places he'd visited and topics he'd discussed, while hand-drawn icons and photos of the candidate interacting with voters lent a personal touch.
