design Tag

Color is everywhere: fashion, advertising, food packaging, cars, décor, sports team colors, just to name a few. Understanding people’s perceptions of it is complex, confusing, and quite challenging for the marketer. There are many possible variations and reasons why people see color differently that include culture, gender, the ambient lighting, and other factors.

In a sailboat race, partnership is critical to optimize the performance of the boat. Each person contributes a specific set of knowledge and skill, and working together they can reach top speed. When working with a design firm, the type of relationship you have with them is possibly the key factor in the liklihood of getting great design work. There are three types of relationships I’ve noticed over the years that I’ll name “boss/worker”, “friends”, and “partners”. You can probably guess which one I recommend!

A designer’s secret weapon is the ability to solve business problems with good design. But clients don’t always realize we can do this. The result can be an awkward situation where the client starts giving design feedback, the design team becomes surly, the design starts to drift away from what it’s supposed to accomplish, and everybody gets a little cranky.