Data Design, Impact Report, Visual Storytelling, Website
About This Project
- Women’s World Banking hired us to create a digital annual report
with an improved user experience and more engagement in the user
experience than the previous report (by another vendor).
- We first focused on content strategy, developing a story structure for
content that is minimal yet provides key information in a scannable
format with opportunities to expand some areas to learn more.
Visually we were tasked with using existing brand materials but asked
to do so with a fresh approach as the organization is in a branding
- In addition to content strategy, design, and development, we also
provided robust Google Analytics that show how visitors interact with
- We were subsequently re-engaged to create an exhibit booth display
that included print materials and a video, for a conference in Tanzania.