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This is a call for change. Let’s ditch the outdated, clunky method of website design as a one-off project, employed by most organizations in somewhat of a vacuum apart from its other efforts. Let's talk about how to do web design well. Your website is a primary source of information and solutions for all your audiences (internal and external). It serves multiple purposes to multiple audiences. It is a messy intersection of changing needs and goals for content, design, technology, and user experience. As such, it needs regular and frequent love and attention.

A designer’s secret weapon is the ability to solve business problems with good design. But clients don’t always realize we can do this. The result can be an awkward situation where the client starts giving design feedback, the design team becomes surly, the design starts to drift away from what it’s supposed to accomplish, and everybody gets a little cranky.