Author: marcy

In today's world, humans are generally overstimulated. Human attention spans last less than eight seconds. That's less than the attention span of a goldfish! With all the noise and chatter from being constantly connected to the web via our phones, computers, etc. we are hardly able to digest any information at all. That means it can be a problem to compete for the attention of your non-profit audience. How do you successfully get your message in front of them and make a lasting impact? Visual storytelling is one of the best ways for non-profits to make a message stand out and to capture attention before people leave your site.

For 38 minutes on January 13th, people in Hawaii thought that a ballistic missile was incoming. The test operator selected the wrong option in the system and caused statewide panic when the ominous message appeared on everyone's smartphones. The department had no way to automatically issue a correction on the erroneous message, which lead to the time gap between the notice and the correction. The person sending out the alert wasn't the one truly at fault here. Instead, the failure to adhere to user interface design best practices led to this situation.

Today's readers have low attention spans and are highly visual learners. Digital media has made it easy for audiences to scan and absorb lots of information in a short amount of time. This trend has changed the way marketers deliver copy and communications, and should also impact how you communicate about the impact of your nonprofit. Visual storytelling can be a highly effective means of communication.

Did you realize that online donations to nonprofit organizations increase about 13 percent each year? For most organizations, finding a way to attract a large number of donors is one of their main focuses. Having an appealing and easy to navigate nonprofit website is a great way to garner more attention and increase the donations you get. When having the new site designed, be sure to include some of the following elements.

Most nonprofit organizations rely on annual reports to communicate insights from the previous year and articulate their intentions for the future, combining human-interest stories with important data. In the past, this information has been presented in print, often in a text-heavy, large booklet on thick, glossy stock paper. As technology and design trends continue to advance, many nonprofits are deciding to make the switch from paper to a digital format.

Color is everywhere: fashion, advertising, food packaging, cars, décor, sports team colors, just to name a few. Understanding people’s perceptions of it is complex, confusing, and quite challenging for the marketer. There are many possible variations and reasons why people see color differently that include culture, gender, the ambient lighting, and other factors.

For the last ten years I’ve been working virtually, running my business by dealing with up to 10 staff members and numerous clients from home, from cafes, from hotels, from airplanes (Virgin has wifi!), from the beaches of Jamaica, or from wherever seems like a good idea at the time. Over the years I’ve established some practices that help make our 100% virtual office run smoothly.